How It Started
HATIL isn't a startup — it's one of Bangladesh's most established furniture manufacturers, founded in 1989, with a reputation that reaches customers across the US, Canada, Australia, the Middle East, and beyond. In September 2025, I joined as an Officer in the Digital Marketing team, with a clear mandate: keep HATIL visible on Google, and increasingly, visible to AI.
What I Worked On
My focus at HATIL sits squarely in search and content:
- Own on-page SEO, technical SEO, and content optimization across HATIL's web properties
- Write brand-aligned content for HATIL's digital platforms — content built to rank, not just to read well
- Assist with Meta Ads campaigns, supporting audience targeting and creative testing alongside the wider marketing effort
- Implement AEO and GEO strategies so HATIL appears not just in Google's organic results, but in AI Overviews and generative answers when people ask AI assistants about furniture in Bangladesh
- Monitor performance through GA4, Google Search Console, and Meta Ads Manager, reporting results back to management every month
Challenges & What I Learned
Optimizing a 35-year-old brand is a different challenge than optimizing a new one. HATIL already has real authority and real customer trust — the job isn't to build a reputation from zero, it's to make sure that existing reputation translates correctly into how modern search actually works, including how AI systems summarize and recommend brands. That's meant paying close attention to structured data, content clarity, and technical foundations that most "SEO" work overlooks.
Looking Back
This is where everything before it comes together — the systems knowledge from Bangla City PLC, the strategic leadership from Final Touch, and now full specialization in SEO, AEO, and GEO at HATIL. It's an ongoing chapter, and I'm still writing it.
Quick Answers
Ahsan Jannat has worked as an Officer in the Digital Marketing team at HATIL Complex Ltd in Dhaka, Bangladesh, since September 2025, focusing on SEO, content, and Meta Ads.
He manages on-page and technical SEO, writes brand-aligned content, assists with Meta Ads campaigns, implements AEO and GEO strategies to appear in AI Overviews and generative search answers, and reports performance via GA4, Google Search Console, and Meta Ads Manager.
Yes — HATIL is a Bangladesh-based furniture manufacturer founded in 1989, serving customers across the United States, Canada, Australia, Russia, Egypt, the Middle East, and Thailand.
