Active Engagements: Real International Client Work, Shown Honestly
Two paid, ongoing international SEO, AEO & GEO engagements — a London hair transplant clinic and a global skills assessment platform. No inflated numbers, no results claimed before they exist. This page shows exactly what's happening right now, and updates as each engagement reaches its next real checkpoint.
Both engagements below started in September 2026 and are genuinely early — there are no final numbers to report yet, and this page says so plainly rather than dressing up week-one activity as a result. What it does show in full detail: the actual starting-point audit findings for each client, the complete strategic methodology being applied, and the current real status of the work. Each project has a scheduled next-update date, so the numbers get added here the moment they exist — not before.
City Clinics — Harley Street, London
City Clinics is a doctor-led hair restoration clinic on Harley Street in London, offering FUE and DHI hair transplants under CQC-rated care. Hair restoration in London is a competitive, high-intent market — patients researching a procedure this significant read extensively before booking a consultation, which makes search visibility across Google, AI Overviews, and AI chat assistants directly tied to how many consultations the clinic books each month. This engagement covers SEO, AEO, and GEO together rather than treating them as separate projects, since a patient's research journey moves fluidly between a Google search, an AI Overview summary, and a direct question to ChatGPT or Gemini.
Where Things Stood at the Start
The initial audit — a Search Console review, a full site crawl, a Core Web Vitals pass, and a manual content review — surfaced a consistent pattern: the clinic's actual clinical authority and results weren't being represented clearly to either search engines or AI systems.
The Strategy Being Applied
- A tiered keyword architecture: fast-win London-borough location pages first, content-driven cost and comparison pages next, competitive flagship terms as the long-term target
- An AEO-focused patient-question content hub, built around the real questions patients ask before booking — recovery timelines, graft counts, safety and certification
- MedicalClinic, Physician, and FAQPage schema implementation, giving search engines and AI systems unambiguous structured facts about the clinic instead of requiring them to infer it from prose
- Canonical URL consolidation between the main site and booking subdomain, plus a rebuilt sitemap.xml and a new llms.txt file
- Google Business Profile and review-platform description rewrites, aligning consistent entity signals across every platform a prospective patient might check
Why AEO and GEO Matter as Much as Classic SEO Here
Hair transplant research is exactly the kind of high-stakes, information-heavy decision where people increasingly ask an AI assistant a direct question — how much a hair transplant costs in London, or whether FUE is permanent — rather than only clicking through search results one at a time. If the clinic's own site isn't structured to answer those questions with clear, quotable content, an AI system will source its answer from a competitor or a third-party aggregator instead, and the clinic never enters the patient's consideration set at all. The AEO question-hub and the GEO-focused schema and entity work exist specifically to close that gap, alongside the classic ranking work.
See the GEO overview and AI Overviews guide for the general framework this follows.
Current Status
GlobalSkillAssess — Global Skills Assessment Platform
GlobalSkillAssess is an online skills assessment and certification platform spanning Sales & Marketing, BPO, multi-cloud certifications, data engineering, and machine learning/AI — a genuinely global audience with very different search behavior across categories. This is a structured 90-day SEO, AEO & GEO program, run as thirteen parallel weekly workstreams rather than one long sequential project, so technical health, content, and AI-visibility work all progress together instead of one blocking the others.
Where Things Stood at the Start
A full technical crawl audit at the start of the program surfaced specific, verifiable issues — the kind that quietly cap a site's ranking potential regardless of how good the content itself is.
The 13-Week Program Structure
- Technical SEO — resolving every issue above, tracked to closure, in parallel with everything else rather than as a blocking first phase
- Search Console monitoring — weekly review of indexing status, crawl stats, and query performance as fixes roll out
- Keyword architecture — a full keyword map across all five service categories, from assessment- and certification-intent terms to comparison and how-it-works queries
- Content calendar — a structured publishing cadence mapped directly to the keyword architecture rather than published speculatively
- AEO workstream — FAQ and question-and-answer schema built around real candidate and employer questions about skills verification and certification
- GEO workstream — consistent entity signals and original data assets designed specifically to be citable by AI search and chat systems, not just crawlable by classic search
- Backlink outreach — targeted prospecting toward relevant, topically-aligned sites rather than volume-based link building
Why Parallel Workstreams Instead of a Sequential Plan
A strict sequential plan — finishing all technical work, then all content, then all outreach — would mean nothing else starts moving until the slowest phase clears, and technical SEO fixes on a platform this size can take real time to implement and re-crawl. Running technical, content, AEO, and GEO work in parallel from week one means the content and schema work already being built is ready to benefit the moment each technical fix is confirmed live, rather than waiting for a clean handoff between phases.
See the technical SEO checklist this audit is built on, and the GEO overview behind the AI-visibility workstream.
Current Status
Common Questions About These Engagements
Because it's honest. Both engagements here started in September 2026 and are still early — City Clinics is in its technical-foundation phase, GlobalSkillAssess is in week one of a thirteen-week program. Waiting until a case study has a finished number to show is standard practice, but it also means visitors never see what the actual day-to-day work looks like. This page shows that instead, and updates as real numbers arrive.
At each engagement's natural checkpoint — every 15 days for City Clinics, and monthly for GlobalSkillAssess. New entries get added to each project's timeline rather than the page being rewritten, so the full history stays visible rather than being replaced.
Yes. Both engagements on this page are international — City Clinics is based in London, UK, and GlobalSkillAssess operates globally. Work is conducted remotely with async reporting and scheduled calls across time zones.
Not on this page, and that's deliberate. Exact keyword lists and specific affected URLs are competitive information for each client's market, so this page shows the strategy categories and methodology in full detail without publishing anything that could help a client's competitors. Full reporting is shared privately with each client.
Most engagements run 90 days as a first phase, matching how search engines actually re-crawl and re-evaluate a site — GlobalSkillAssess follows this exact structure. Ongoing programs like City Clinics continue in the same 90-day-equivalent cycles with checkpoints every 15 days.
Starting a New Project? Let's Talk Before It's Underway.
Both engagements above started with the same free discovery call — no commitment required.